With reverence for good old fashioned American-made craftsmanship, husband and wife Matt and Carrie Eddmenson have poured their heart and soul into their artisan denim brand imogene + willie. Staying true to their cause and honoring their heritage (the company name is homage to their grandparents), the couple cultivated a community around their old Nashville service station-turned boutique storefront, building a brand that remains a fashion and lifestyle tastemaker.
The Eddmenson’s hard work certainly calls for a comfortable, inspiring place to relax and retire. And we thought Matt and Carrie were as qualified as anyone to judge the quality and integrity of a product. So we sat down with Matt and Carrie at their relatively new Southern California digs to see what goes into making their bedroom a place of comfort and of course, get their thoughts about their new Cocoon by Sealy bed.
Talk to us about your bedroom style, how would you describe your space?
M: I don’t think we necessarily have bedroom style. When you work together and you do all these things together non-stop and then you come home, it does seem like that is our space to be together. So I think that a lot of times, our style comes in from what we grab at flea markets and things like that. But mostly I think that our style comes out of function more than anything else.
C: Also everything that we consume is very visual. So we’re constantly surrounded by, and are creating visual stimuli. So I think of our bedroom as a place really just for us—no judgment, no rules, and pretty much the only place in our house that is simple and clear.
M: For us, it’s a hodgepodge collective of all the things that we are in love with.
“So I think of our bedroom as a place really just for us—no judgment, no rules, and pretty much the only place in our house that is simple and clear.”
So what’s your downtime around the house look like? What’s a perfect lazy Sunday for you?
M: It always seems like around Sunday, you come into that, “am I going to take a nap today or am I going to go be adventurous?” And I usually tend to fall on the nap side of things. We usually start our weekdays answering emails in bed and in the morning, of course, we get our coffee. And I think that when we’re not doing that, it’s like you tend to find yourself inching towards the bed to lie down or take a nap or even watch TV, in our case, which is sort of the bad habit. But I remember one time we were laying in our bed and I said “this is just like a clubhouse of comfort,” because we’re sitting there and looking at each other and not really doing anything, on that way to nap time.
“Clubhouse of Comfort” …We love that. Speaking of your bed, we’re dying to know your thoughts about your Cocoon by Sealy.
C: In the first night that we slept on the Cocoon, I think we loved it but we were so stubborn about how much we loved our old bed that we fought it. And then the second night, I’m telling you, Cocoon is a really, really good bed. We’re denim connoisseurs but we’re bed connoisseurs as well. So, we are converts, we truly are.
M: Okay, so just putting it out there, super bad back on my part. When we were building imogene + willie, I went in to have back surgery. So, having a choice in terms of how the mattress feels is super important because it can wreck your entire day. So, we do prefer firm. When we received our Cocoon, how firm it was, so I immediately felt “this is really, really great.” And as someone who can tell when you get up out of bed how your body reacts, that was really important to me.
Something that we know is near and dear to you both is the idea of products crafted in America. So we thought you might appreciate that Cocoon by Sealy is designed and assembled in the U.S…
M: There’s absolutely nothing more important to us. I think both of us are very passionate about that. And we also are very passionate about knowing where these things come from and how they’re made.
C: We’re pretty vocal about this subject. I don’t cry about a mattress, but it lights a fire in us because we lost great jobs with a beautiful, thriving global family business because people gave up.
After spending some time with the mattress —and we’re so glad that you love it—if you were recommending Cocoon by Sealy to a friend, what would you say?
M: Well, I definitely think that you would have to go into talking about how it comes to your house in this box. Our first impression was, “how can a mattress of high quality exist in this box?” But you get past that, because once you open it and experience this the same way that we did, you realize very quickly that they’ve done it, they’ve mastered it, they’ve figured it out.
C: You need to buy a Cocoon because it caters to how we all are living now and that is with more convenience. But that’s so secondary to me. It is convenient but it’s the same product, the same integrity behind the product that our grandparents had when they bought their first mattress together. Anyone can put a mattress in a box. But Sealy knows how to make a mattress, whether it comes to you in a box or not.
“It is convenient but it’s the same product, the same integrity behind the product that our grandparents had when they bought their first mattress together.”
So, beyond creating an incredible mattress and making the entire experience as convenient and enjoyable as we can, we’re interested in the idea of creating your own “happy place” in your bedroom. We think everybody deserves that—a place to call your own, a place that’s all about comfort. So we’re curious what you think about that idea and how you create your own happy place.
C: It’s age-old. Your bedroom is your room. Hasn’t it been that way your whole life? It’s always referred to as “your name plus room.” I’ve always felt like that’s that one place where…it’s just yours.
M: I think my most creative moments happen in our bedroom. I don’t think that there’s any place I’d rather sit down and play the guitar or draw or come up with ideas for work than staying on the side of the bed. I mean, really it’s just a natural place.
C: We spend a lot of time in our bedroom.
What else around your room makes you happy?
C: I love the books in our room. We both came with a lot of books from our childhood, from Matt’s art history days, or his school days. I always have a book by my bed. I love the books in our bedroom because it’s symbolic of what was mine and what was his and what is ours.
…I collect textiles somewhat secretly. There’s not a textile that we have that we haven’t used for some kind of inspiration in our business, in our retail stores, in our design. So I always have a rotation of those textiles at the end of the bed. It’s a nice juxtaposition because the room is very simple and the textiles are very tattered and old but simple.
M: I tend to fall in love with the things that she puts together. So the one thing that I know that we both agree on is the books. I think that it’s one of those things where it gives me comfort to be able to look up and see books, and it gives me ideas.
But really more so than anything, I think the way that Carrie has been able to take something that she got in Istanbul, Turkey and mix it with something that we bought at the Rose Bowl Flea Market—those things that we tend to take for granted and look over them. It’s not until you’re reminded of seeing those things as you lay in bed that you really appreciate them. So, there are so many different things that I love. I think not so much an item but just the overall bedroom…I gravitate towards that room. It’s so easy for me to get comfortable.
“I think not so much an item but just the overall bedroom…I gravitate towards that room. It’s so easy for me to get comfortable.”
Photography by James Merrell
Content reflects Matt and Carrie’s honest reaction to a bed provided by Cocoon by Sealy.